Includes business model review, site goals, site checklist, keyword research, content checklist, competition, social media, and most important elements affecting organic search traffic.
The first step in tackling an organic search engine optimization (SEO) project is often an SEO website audit. This audit helps lay the foundation for future search success. Properly worked, an audit can be primary reason your site jumps from page 4 to page 1 on the SERPs. Read more →
The last time we wrote about Google Web Fonts, it was a fairly new program with a handful of fonts. Today there are nearly 500 font families ready and waiting to be served up to your website completely free of charge. Google has certainly made its mark on web typography and stands as an excellent alternative to premium subscription services. Read more →
Google may be a global search giant, but there are lots of ways to leverage the power of search to promote your small business to local customers. If you haven’t yet embraced digital marketing for your local business, Google is a good place to start.
Consumers’ increased reliance on social media and online research to make purchasing decisions is helping drive the value of using Google to promote small companies. Yet, many companies still don’t even have a website. In fact, nearly two-thirds (63 percent) of businesses do not yet have a website, Frederick Vallaeys, Google’s AdWords evangelist, told BusinessNewsDaily.
When it comes to getting more traffic, attention and higher rankings, there is one concept that is starting to have a huge impact on those goals…
Increasing the number of shares your content gets across social media.
That means if you write a post that gets 500 tweets, 100 likes and 40 +1s…and you do that consistently…your bound to grow your traffic and grow your search engine rankings.
So how do you get people to share you content across the social web? Here are 10: Read more →
Geolocation is one of the most exciting features offered by HTML5.
Using some relatively simple JavaScript code, you can create Web applications that determine various aspects of the user location, including longitude, latitude and altitude plus more. Some Web applications can even provide navigation functionality by monitoring the user position over time, integrating with map systems such as Google Maps API.